Thursday, June 30, 2011

Box office update: 'Transformers: Dark of the Moon' nets $13.5 mil from Tuesday late-night shows

Transformers: Dark of the Moon collected $13.5 million from late-night showings on Tuesday, according to Paramount. Of that amount, $5.5 million came from 9 p.m. “sneak previews” at about 2,700 3-D locations, while the remaining $8 million came from midnight showings on both 3-D and 2-D screens.
That places Michael Bay’s $195 million alien-robot threequel in between its two predecessors. Dark of the Moon outgrossed 2007′s original Transformers, which earned $8.8 million from its Monday night preview screenings and midnight shows. But Dark of the Moon fell quite a bit short of 2009′s Revenge of the Fallen, which consumed a colossal $16.6 million from midnight showings alone.


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